You can customize how your browser looks when you open a new tab! To customize the view, tap "edit" at the bottom of a new tab. You can now select what to show and even set a background image.
How to Customize new tab
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How to Use Reader Automatically on selected websites
Turn it on by tapping the two AAs in the address bar and selecting "Show Reader.
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9 Safari Features and Tips for iPhone
How to use Safari tab management, reader mode, pinned tabs, and customize the browser on iPhone